Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker's Special Old Highland Red Label for some years previously. Alexander blended a type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world's most popular whisky and is sold in more than 200 markets world-wide.
Nose: A surprisingly rich, aromatic nose with heather honey, mixed peels, soft smoke and rum spice.
Palate: Cedar wood, oak and butterscotch, aniseed, Christmas cake and malt.
Finish: Long, spiced nose with smoke on the tail